Our team is working on a communications design product development project for one of our large, progressive clients. I found these three short, related videos that perfectly illustrate how innovative product design ideally works:
1) Establish creative/business need,
2) Understand objectives (especially your end customer) and limitations (especially related to ongoing, sustainable operations),
3) Closely collaborate between creative, business, technical, and implementation teams, and
4) Realize results
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