Bad brand experiences can sometimes inspire customers... to take revenge. Here's a great example of how social media and video services can turn an individuals bad experience into a mass shared bad experience.
UPDATES:
http://www.nbcchicago.com/news/local/United-Breaks-Guitars-a-Smash-Hit-on-YouTube.html?yhp=1
http://www.chicagotribune.com/business/chi-biz-united-breaks-guitars-video-ual-july8,0,4414385.story
And finally, THIS UPDATE:
http://www.newsday.com/business/ny-bzguit0715,0,7779013.story
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